Liberty prints have a distinctive appearance to them that is instantly recognisable. Their eye-catching designs are what earned them their stature in the fabric design industry.Arthur Liberty founded the company in 1875 and had originally named the business East India House. It was Liberty's goal to change how homeware and fashion looked during a time when the country was gripped on the style and allure of Japan and the East. As demand for the high-quality printed fabric grew, Liberty decided to import the fabrics to Britain where it was hand-painted in a heavily Oriental influenced style. This led to Liberty hand printing their own designs with blocks, gradually pulling away from the Oriental influence and in time renaming the store Liberty, after founder Arthur Liberty.
A distinctive appearance that is instantly recognisable ... eye-catching designs are what earned them their stature in the fabric design industry
The Liberty building in London is designed in a Tudor style with its beams crafted from recycled Navy vessels. Despite its older appearance, the exterior was not completed until 1924 following a government restoration of many buildings on Regent Street.
The brand was a favourite of playwright and author Oscar Wilde, who brought a wardrobe full of Liberty print clothing with him on a trip to America. This exposure for the brand created a sharp rise in demand for the fabrics across the ocean. During the boom of the 1920’s, the company became well-known for their highly detailed eclectic prints which soon became commonly regarded as a ‘Liberty Print’ fabric. Now over 140 years old, Liberty is still a highly regarded producer of printed fabrics and their iconic prints are as easily distinguishable as they ever were.
It was Arthur Liberty's goal to change how homeware and fashion looked during a time when the country was gripped on the style and allure of Japan and the East.
Our new season collection features our exclusive Liberty print fabrics, in both pure silks and cotton. These come in a range of designs and are available now on our website and in our new season catalogue.
The prints are as vibrant as Liberty originally intended, and as wearable as any other item in our collection. The Liberty Kaiedescope print skirt paired with a piece from our finest knitwear collection is perfect for a transitioning into the colder months. This exclusive and eye-catching print is also available in a beautifully versatile shirt dress and these statement trousers.
You can shop our exclusive Liberty designs on our website and also in-store on your next visit. Also online is the rest of our brand new Autumn collection.